Promotional Merchandise For Cost Effective Advertising

There is no point in denying an obvious fact. Without advertising, most businesses will simply collapse because the competition out there is tough. To ensure you remain in business, you have to create awareness for the product and service you offer the public. You also need an effective advertising campaign to attract new customers and keep the old ones. Fancy advertising costs good money and many business owners may not always have the cash to patronize big name advertising agencies. However, you can use cost-effective merchandise for your business advertising and achieve great results. Below are some ways to advertise your business without breaking the bank.

Branded Pens

This is one of the most effective advertising tools for people on a budget. Just get a good number of pens and contract a screen printer to brand these pens for you. All you need is your logo; company address and brief description of the service you offer. Once you have these things on the pens, you have done most of the work. Just ensure the pens are distributed to the right places and you will notice amazing results. This simple move will take your company you to places you never dreamed about, and you will get many new customers.

Mugs and Glasses

If your company is located in an area where the residents love tea and coffee, you can take advantage of this by using mugs and glasses to market your business. The idea of branded mugs and glasses is a great one and it has worked for many business owners. Buy plain mugs and glasses and get your company name and logo superimposed on these products. Don’t forget to include a phone number or your offline address on these mugs. Distribute these mugs and glasses to the right places and you have an effective advertising campaign in place. Each time people have a drink with these promotional items, they are looking at your company and the service you offer. Some of these people will definitely patronize you and if they get great service, they will always come back for more.

Tote Bags

The great thing about tote bags is that they are gender-neutral. People of both sexes use tote bags and these bags are casual without being sloppy. It follows that if you can get your branded tote bags to many potential customers, the result will be an increase in customers and patronage. Create an excellent design of your company logo and the services you offer and transfer them to tote bags. Since many people use these bags, you can be sure your branded tote bags will create new customers for your business.

Bottle Openers

Bottle openers are great promotional items. Millions of people use this item every day of the week and the best part is that you don’t even have to focus on people of legal drinking age. Bottle openers are used to open both alcoholic and non-alcoholic drinks. Create a powerful and colorful design of your company and get this superimposed on the bottle openers. Give these items away and wait for an increase in sales from both old and new clients.

Branded Pins

Don’t underestimate the power of the humble pin. Many politicians have used pins to win elections so this should tell you how powerful pins can be. In any case, these pins come in different sizes and many varieties. Produce a large number of these branded pins and distribute them to the right people and the right places. Pins are small but powerful marketing tools, and they will definitely work for you.

Advertising is essential for your business, but you don’t have spend too much money on this. Use the cost-effective strategies in this article and you will great results.