When it comes to online success, most of it boils down to a solid digital marketing strategy, which is where search engine optimization (seo) comes in. When you think of just how many websites there are on any given topic, you can see how competitive it is out there. You might wonder what similar services or sites have done differently if one has a lot of web traffic and one doesn’t. In most cases, the successful website has put some time and energy into developing a SEO strategy.
What is SEO?
Search engine optimization is a means to the end of getting your website to stand out from the rest. When it comes to seo tips, keywords are key. This process involves analysing which keywords people are likely to use when searching out information that connects to your page. Weaving pertinent keywords into your content, the ones people are likely to use when making online queries, connects your page to their search, and search engines will rank you higher on the search engine response pages (SERPs) as a result.
What is PPC?
PPC stands for ‘pay per click’, and this is another type of SEO. This is better suited for a new website that wants a quick generation of web traffic. PPCs are when the website owner bids on the use of certain keywords connected to an ad. When the ad is clicked on, a payment for it is obtained. This strategy is ideal for targeting a certain niche or demographic. It is perfect for a new website that is not interested in long-term results, but more short term visitors for a time-sensitive page; examples would be campaigns, events, or launches.
When it comes to seo tips, there is a longstanding debate on whether SEO or PPC strategies are more effective. The answer lies in what you are using your website for. SEO web traffic is more organic as it is based on rankings by the search engines; this is more effective for long-term goals. PPC is more suited to websites wanting immediate short-term web traffic such as for time-sensitive projects, launches, or campaigns.